Pooch & Mutt was founded in 2007 by Guy Blaskey. Guy's family dog, Cookie was diagnosed with hip dysplasia at 3 months old and told that she would need a hip replacement by the time she was 3. Cookie was treated with a natural joint supplement for horses made by Guy's mum's company, Blue Chip Feed.

The product worked amazingly (Cookie never needed the hip replacement and led a full, active life for another 11 years), so Guy decided that he had to re-formulate it and re-package it for dogs.

Fast forward to 2012. The supplements were a huge success, but Guy wanted to get the benefits of natural supplements to more dogs, so created a range of healthy treats with "supplements built in". When training for the London Marathon to raise money money for Hearing Dogs for Deaf People, Guy (in his own words) 'became obsessed my nutrition, especially sports nutrition' and did a lot of running with his dog (and company mascot) Pepper. At the time there were other good quality pet foods emerging on the market, but none that embraced the power of positive nutrition, that you see in sports nutrition. Working with some of the top nutritionists in the UK, Guy developed the Pooch & Mutt food range, to not only cut out the junk of mass-produced pet foods, but to include positive nutrition, such as supplements and nutraceuticals, to help dogs lead happy, healthy lives.